Design and marketing are pillars of company brand and direction; without creative, marketing ideation never comes to fruition. The message of intent does not reach or even appeal to the customer if the marketing collateral is dull and lifeless. The aesthetics of content—whether it's found in an email, brochure, digital ad or direct mail piece—are paramount to reaching the right consumer who will engage in the product. This is why designing with intent is essential to the foundation of my marketing ventures. In creating graphic design for corporate marketing, I focus on two things: knowing my audience and crafting the visual message around customer interests.
